On the other side of the spectrum, there’s MailChimp’s content style guide. Please … Do you use Mailchimp? When relevant, provide a brief outline of an article’s focus in an introductory paragraph or section, and stick to the topic at hand. Follow. Basics. Respect. Do not use social media to comment on trending topics or current events that are unrelated to Mailchimp. All we ask is that you credit Mailchimp. Helpful Hint: If your brand has a documented set of core values that also should influence how your content is positioned, consider adding it as a reference in your style guide. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. H3: Get inspired and learn best practices. … Technical content uses organization, capitalization, and other formatting to help convey meaning. It helps us write clear and consistent content across teams and channels. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. 2. Nancy Pong. This is our company style guide. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. If an unordered list comprises more than 10 items, use a table instead. We break a number of grammar rules for clarity, practicality, or preference. If you find you’re getting too far from the intended topic, then you may need to create a separate but related article. That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide It’s not traditional in format or content. Take a look at MailChimp's style guide. Originally published here: … mailchimp content style guide. Edit and Design. Link your header to your department’s web page. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. From the guide. Email Marketing Style Guide for MailChimp Header image. When additional explanation or a screenshot is necessary, use a line break inside the list item. MailChimp Content Style Guide. MailChimp. The Mailchimp content styleguide can serve as a solid jumping-off point if you’re creating your own guide, offering inspiration and a potential format to follow. content-style-guide/01-writing-principles.html.md. This is our company style guide. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. It's also public-facing, but much more comprehensive. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on … Be aware of what’s going on in the news when you're publishing social content for Mailchimp. For each project, consider your audience’s background, goal, and current mood. Follow. Technical content articles vary in target audience, goal, and tone. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our products. May 10, 2016. 3. Set up and purchase ads for Facebook or Instagram without … Treat readers with the respect they deserve. Could they be frustrated? Create your header image at 1200x300px and save it at 72 dpi. Although articles are organized differently, some formatting tips are consistent throughout all technical content. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. This means it needs to address how to write/produce content in the appropriate way for the intended audience.In one of my favourite parts of the Mailchimp content style guide, they really have given consideration to this in relation to their technical content. Think of it like this: The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. Use unordered lists to display examples or multiple notes. Use links to make related content available. If you work at Mailchimp. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. This is our company style guide. What is the goal of the user? Here’s how to create your header image: 1. Written by. Nancy Pong. If you find youâ re getting too far from the intended topic, then you may need to create a separate but related article. But you’ll need to think through your content strategy and define the needs and wants of the company to create the ideal guide for your company. Technical content talks to users when support agents can’t. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. We welcome any feedback for improving the guide. Shopify Voice and Tone. Ольга Жолудова. Use Mailchimp to build and send emails for your contacts. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Here are some examples of article templates we use. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles.